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CABI Book Chapter

Creating experience value in tourism.

Book cover for Creating experience value in tourism.

Description

This book attempts to outline value creation in tourist experiences, theoretically and practically, in order to obtain new understandings and models to help identify how value creation is changing within the tourism industry and demonstrate ways in which both tourists and settings can proactively take part in this change, thus becoming a vital element in its success. By including two major aspects...

Metrics

Chapter 10 (Page no: 125)

Experience co-creation depends on rapport-building: training implications for the service frontline.

Despite the fact that rapport is a key element in the co-creation process, the co-creation literature has offered the topic little to no attention. The purpose of this chapter, therefore, is to review and synthesize literature from disparate disciplines to offer a series of propositions regarding how firms can develop and offer a rapport-building training programme for its frontline providers. To achieve the desired intent of this chapter, the content proceeds as follows: First, a series of propositions are offered that address what training content should be included in a programme designed to teach frontline providers how to foster rapport. Second, several propositions are detailed describing how such training should be delivered in order to maximize its effectiveness. Next, propositions are extended that relate to how training transfer can be maximized when teaching rapport-building. Finally, the chapter concludes with a discussion of possibilities for future research extensions.

Other chapters from this book

Chapter: 1 (Page no: 1) Co-creation of tourist experience: scope, definition and structure. Author(s): Prebensen, N. K. Chen, J. S. Uysal, M.
Chapter: 2 (Page no: 11) Dynamic drivers of tourist experiences. Author(s): Chen, J. S. Prebensen, N. K. Uysal, M.
Chapter: 3 (Page no: 22) Tourist experience value: tourist experience and life satisfaction. Author(s): Björk, P.
Chapter: 4 (Page no: 33) Conceptualization of value co-creation in the tourism context. Author(s): Chathoth, P. K. Ungson, G. R. Harrington, R. J. Altinay, L. Okumus, F. Chan, E. S. W.
Chapter: 5 (Page no: 48) Why, oh why, oh why, do people travel abroad? Author(s): Dann, G. M. S.
Chapter: 6 (Page no: 63) Revisiting self-congruity theory in travel and tourism. Author(s): Sirgy, M. J.
Chapter: 7 (Page no: 79) Moving people: a conceptual framework for understanding how visitor experiences can be enhanced by mindful attention to interest. Author(s): Dahl, T. I.
Chapter: 8 (Page no: 95) Co-creation of experience value: a tourist behaviour approach. Author(s): Andrades, L. Dimanche, F.
Chapter: 9 (Page no: 113) Authenticity as a value co-creator of tourism experiences. Author(s): Ramkissoon, H. Uysal, M.
Chapter: 11 (Page no: 139) Approaches for the evaluation of visitor experiences at tourist attractions. Author(s): Jensen, Ø.
Chapter: 12 (Page no: 157) Storytelling in a co-creation perspective. Author(s): Mathisen, L.
Chapter: 13 (Page no: 169) Tourist information search: a DIY approach to creating experience value. Author(s): Korneliussen, T.
Chapter: 14 (Page no: 182) Co-creation of value and social media: how? Author(s): Yüksel, A. Yanık, A.
Chapter: 15 (Page no: 207) Prices and value in co-produced hospitality and tourism experiences. Author(s): Yu XiaoJuan Schwartz, Z.
Chapter: 16 (Page no: 221) Value creation: a tourism mobilities perspective. Author(s): Prideaux, B.
Chapter: 17 (Page no: 234) Guide performance: co-created experiences for tourist immersion. Author(s): Mossberg, L. Hanefors, M. Hansen, A. H.
Chapter: 18 (Page no: 248) Value creation and co-creation in tourist experiences: an East Asian cultural knowledge framework approach. Author(s): Lee YoungSook Prebensen, N. K.
Chapter: 19 (Page no: 262) Challenges and future research directions. Author(s): Prebensen, N. K. Uysal, M. Chen, J. S.

Chapter details

  • Author Affiliation
  • Department of Hospitality and Tourism Management, Virginia Tech University, Blacksburg, Virginia, USA.
  • Year of Publication
  • 2014
  • ISBN
  • 9781780643489
  • Record Number
  • 20143234502