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CABI Book Chapter

Creating experience value in tourism.

Book cover for Creating experience value in tourism.

Description

This book attempts to outline value creation in tourist experiences, theoretically and practically, in order to obtain new understandings and models to help identify how value creation is changing within the tourism industry and demonstrate ways in which both tourists and settings can proactively take part in this change, thus becoming a vital element in its success. By including two major aspects...

Metrics

Chapter 4 (Page no: 33)

Conceptualization of value co-creation in the tourism context.

This chapter builds on previous studies by incorporating the customer-centric co-creation paradigm within a tourism context. The chapter is organized as follows. It first uncovers the definitions pertaining to co-production, co-creation and other related concepts. This is followed by theoretical perspectives on co-production/co-creation and the co-production-co-creation matrix as they apply to the tourism context. A review of the literature on barriers to a superior level of customer orientation (including co-creation) is then introduced, followed by the co-production-co-creation continuum framework. The chapter concludes with implications of moving along the continuum framework and future directions towards co-creative modalities of service orientation in the tourism context.

Other chapters from this book

Chapter: 1 (Page no: 1) Co-creation of tourist experience: scope, definition and structure. Author(s): Prebensen, N. K. Chen, J. S. Uysal, M.
Chapter: 2 (Page no: 11) Dynamic drivers of tourist experiences. Author(s): Chen, J. S. Prebensen, N. K. Uysal, M.
Chapter: 3 (Page no: 22) Tourist experience value: tourist experience and life satisfaction. Author(s): Björk, P.
Chapter: 5 (Page no: 48) Why, oh why, oh why, do people travel abroad? Author(s): Dann, G. M. S.
Chapter: 6 (Page no: 63) Revisiting self-congruity theory in travel and tourism. Author(s): Sirgy, M. J.
Chapter: 7 (Page no: 79) Moving people: a conceptual framework for understanding how visitor experiences can be enhanced by mindful attention to interest. Author(s): Dahl, T. I.
Chapter: 8 (Page no: 95) Co-creation of experience value: a tourist behaviour approach. Author(s): Andrades, L. Dimanche, F.
Chapter: 9 (Page no: 113) Authenticity as a value co-creator of tourism experiences. Author(s): Ramkissoon, H. Uysal, M.
Chapter: 10 (Page no: 125) Experience co-creation depends on rapport-building: training implications for the service frontline. Author(s): Magnini, V. P. Roach, K.
Chapter: 11 (Page no: 139) Approaches for the evaluation of visitor experiences at tourist attractions. Author(s): Jensen, Ø.
Chapter: 12 (Page no: 157) Storytelling in a co-creation perspective. Author(s): Mathisen, L.
Chapter: 13 (Page no: 169) Tourist information search: a DIY approach to creating experience value. Author(s): Korneliussen, T.
Chapter: 14 (Page no: 182) Co-creation of value and social media: how? Author(s): Yüksel, A. Yanık, A.
Chapter: 15 (Page no: 207) Prices and value in co-produced hospitality and tourism experiences. Author(s): Yu XiaoJuan Schwartz, Z.
Chapter: 16 (Page no: 221) Value creation: a tourism mobilities perspective. Author(s): Prideaux, B.
Chapter: 17 (Page no: 234) Guide performance: co-created experiences for tourist immersion. Author(s): Mossberg, L. Hanefors, M. Hansen, A. H.
Chapter: 18 (Page no: 248) Value creation and co-creation in tourist experiences: an East Asian cultural knowledge framework approach. Author(s): Lee YoungSook Prebensen, N. K.
Chapter: 19 (Page no: 262) Challenges and future research directions. Author(s): Prebensen, N. K. Uysal, M. Chen, J. S.

Chapter details

  • Author Affiliation
  • Department of Marketing, School of Business and Management, American University of Sharjah, Sharjah, United Arab Emirates.
  • Year of Publication
  • 2014
  • ISBN
  • 9781780643489
  • Record Number
  • 20143234496