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CABI Book Chapter

Cultural tourism research methods.

Book cover for Cultural tourism research methods.

Description

This book discusses various quantitative and qualitative methods in cultural tourism research. The book consists of 17 articles on the traditional quantitative approach, methodological triangulation, application of the grounded theory, visual methods, grand tour approach, collage technique, multi-method research on ethnic cultural tourism, photo-based interviews, ethnographic methodology, and appl...

Metrics

Chapter 2 (Page no: 13)

The traditional quantitative approach. Surveying cultural tourists: lessons from the ATLAS cultural tourism research project.

This chapter reviews some of the key issues in doing survey research in cultural tourism through the lens of the Association for Tourism and Leisure Education (ATLAS) Cultural Tourism Research Project, probably the largest and longest-running global research project in cultural tourism. This analysis illustrates the advantages and disadvantages of survey methods in cultural tourism, to highlight some common problems of these methods, to illustrate the influence of questionnaire design on responses and to demonstrate the way in which questions can be used to operationalize specific theoretical concepts related to cultural tourism.

Other chapters from this book

Chapter: 1 (Page no: 1) Developments and perspectives in cultural tourism research. Author(s): Richards, G. Munsters, W.
Chapter: 3 (Page no: 33) A comparison of quantitative and qualitative approaches: complementarities and trade-offs. Author(s): Melkert, M. Vos, K.
Chapter: 4 (Page no: 41) Blurring boundaries in cultural tourism research. Author(s): Binkhorst, E. Dekker, T. den Melkert, M.
Chapter: 5 (Page no: 52) The cultural destination experience audit applied to the tourist-historic city. Author(s): Munsters, W.
Chapter: 6 (Page no: 61) Methodological triangulation: the study of visitor behaviour at the Hungarian open air museum. Author(s): Puczkó, L. Bárd, E. Füzi, J.
Chapter: 7 (Page no: 75) Employing the grand tour approach to aid understanding of garden visiting. Author(s): Fox, D. Edwards, J. Wilkes, K.
Chapter: 8 (Page no: 87) Multi-method research on ethnic cultural tourism in Australia. Author(s): Collins, J. Darcy, S. Jordan, K.
Chapter: 9 (Page no: 104) Tracking the urban visitor: methods for examining tourists' spatial behaviour and visual representations. Author(s): Edwards, D. Dickson, T. Griffin, T. Hayllar, B.
Chapter: 10 (Page no: 115) An application of grounded theory to cultural tourism research: resident attitudes to tourism activity in Santiponce. Author(s): Castellanos-Verdugo, M. Caro-González, F. J. Oviedo-García, M. de los Á.
Chapter: 11 (Page no: 129) Tales from the field: video and its potential for creating cultural tourism knowledge. Author(s): Rakić, T.
Chapter: 12 (Page no: 141) Using photo-based interviews to reveal the significance of heritage buildings to cultural tourism experiences. Author(s): Willson, G. McIntosh, A.
Chapter: 13 (Page no: 156) Measuring the image of a cultural tourism destination through the collage technique. Author(s): González Fernández, A. M. Rodríguez Santos, M. C. Cervantes Blanco, M.
Chapter: 14 (Page no: 173) Ethnographic research on cultural tourism: an anthropological view. Author(s): Pereiro, X.
Chapter: 15 (Page no: 188) From local to global (and back): towards glocal ethnographies of cultural tourism. Author(s): Salazar, N. B.
Chapter: 16 (Page no: 199) Assembling the socio-material destination: an actor-network approach to cultural tourism studies. Author(s): Ren, C.
Chapter: 17 (Page no: 209) Methods in cultural tourism research: the state of the art. Author(s): Munsters, W. Richards, G.

Chapter details

  • Author Affiliation
  • Department of Leisure Studies, Tilburg University, PO Box 90153, 5000 LE Tilburg, Netherlands.
  • Year of Publication
  • 2010
  • ISBN
  • 9781845935184
  • Record Number
  • 20103227804