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CABI Book Chapter

Cultural tourism research methods.

Book cover for Cultural tourism research methods.

Description

This book discusses various quantitative and qualitative methods in cultural tourism research. The book consists of 17 articles on the traditional quantitative approach, methodological triangulation, application of the grounded theory, visual methods, grand tour approach, collage technique, multi-method research on ethnic cultural tourism, photo-based interviews, ethnographic methodology, and appl...

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Chapter 12 (Page no: 141)

Using photo-based interviews to reveal the significance of heritage buildings to cultural tourism experiences.

This chapter outlines and critically discusses the innovative qualitative research methods to examine tourists' experiences of the heritage buildings in Hawke's Bay, New Zealand. Heritage buildings are buildings that are regarded as representing shared roots and the origins of identities or belongings. Specifically, this chapter examines the use of a hierarchical probing technique based on the laddering theory applied in marketing research, and the use of photograph-based interviews to facilitate deeper personal narratives from tourists and to elicit the layered meanings attached to their experiences. This contributes to a deeper understanding of cultural tourism, as it elicits the significance and added-value nature of cultural tourists' experiences within a destination generally, such as the value that tourists place on their experiences of heritage buildings within a wider townscape. In contrast, much previous research has examined tourists' experiences in specific attraction or environmental settings.

Other chapters from this book

Chapter: 1 (Page no: 1) Developments and perspectives in cultural tourism research. Author(s): Richards, G. Munsters, W.
Chapter: 2 (Page no: 13) The traditional quantitative approach. Surveying cultural tourists: lessons from the ATLAS cultural tourism research project. Author(s): Richards, G.
Chapter: 3 (Page no: 33) A comparison of quantitative and qualitative approaches: complementarities and trade-offs. Author(s): Melkert, M. Vos, K.
Chapter: 4 (Page no: 41) Blurring boundaries in cultural tourism research. Author(s): Binkhorst, E. Dekker, T. den Melkert, M.
Chapter: 5 (Page no: 52) The cultural destination experience audit applied to the tourist-historic city. Author(s): Munsters, W.
Chapter: 6 (Page no: 61) Methodological triangulation: the study of visitor behaviour at the Hungarian open air museum. Author(s): Puczkó, L. Bárd, E. Füzi, J.
Chapter: 7 (Page no: 75) Employing the grand tour approach to aid understanding of garden visiting. Author(s): Fox, D. Edwards, J. Wilkes, K.
Chapter: 8 (Page no: 87) Multi-method research on ethnic cultural tourism in Australia. Author(s): Collins, J. Darcy, S. Jordan, K.
Chapter: 9 (Page no: 104) Tracking the urban visitor: methods for examining tourists' spatial behaviour and visual representations. Author(s): Edwards, D. Dickson, T. Griffin, T. Hayllar, B.
Chapter: 10 (Page no: 115) An application of grounded theory to cultural tourism research: resident attitudes to tourism activity in Santiponce. Author(s): Castellanos-Verdugo, M. Caro-González, F. J. Oviedo-García, M. de los Á.
Chapter: 11 (Page no: 129) Tales from the field: video and its potential for creating cultural tourism knowledge. Author(s): Rakić, T.
Chapter: 13 (Page no: 156) Measuring the image of a cultural tourism destination through the collage technique. Author(s): González Fernández, A. M. Rodríguez Santos, M. C. Cervantes Blanco, M.
Chapter: 14 (Page no: 173) Ethnographic research on cultural tourism: an anthropological view. Author(s): Pereiro, X.
Chapter: 15 (Page no: 188) From local to global (and back): towards glocal ethnographies of cultural tourism. Author(s): Salazar, N. B.
Chapter: 16 (Page no: 199) Assembling the socio-material destination: an actor-network approach to cultural tourism studies. Author(s): Ren, C.
Chapter: 17 (Page no: 209) Methods in cultural tourism research: the state of the art. Author(s): Munsters, W. Richards, G.

Chapter details

  • Author Affiliation
  • Department of Tourism Management, Waikato Management School, The University of Waikato, Private Bag 3105, Hamilton, New Zealand.
  • Year of Publication
  • 2010
  • ISBN
  • 9781845935184
  • Record Number
  • 20103227796