Cookies on CAB eBooks

Like most websites we use cookies. This is to ensure that we give you the best experience possible.


Continuing to use  means you agree to our use of cookies. If you would like to, you can learn more about the cookies we use.

CABI Book Chapter

Tourism and Generation Y.

Book cover for Tourism and Generation Y.


This book explores the concept of generational cohorts and its implications for tourism. In particular, this book focuses on a generational cohort variously referred to as Generation Y, the Y Generation, the Net or Web Generation, the Millennials, Nexters, Thatcher's Children, Generation Next, Echo Boomers or the Digital Generation. The book consists of 14 chapters presented in three parts: Gen Y ...


Chapter 12 (Page no: 131)

Understanding Generation Y's attitudes towards a career in the industry.

This chapter examines the perceptions, attitudes and career intentions of Generation-Y students who are currently studying tourism or hospitality management at an undergraduate level in Australia. An online survey was conducted on 379 students from tertiary institutions in Australia. A qualitative survey using a blog site was conducted on nineteen respondents. Findings show that having direct experience working in the tourism and hospitality industry may cause students to acquire negative views towards pursuing a career in the industry. An alarming finding is that overall more than one-third of the respondents claim that they will not work in the tourism and hospitality industry after graduation. Even more alarming is that a staggering 42.4% of the respondents with work experience claimed that they would not pursue a career in the industry, with almost all (92.6%) citing the experience of working in the industry as the main reason for this decision. This clearly shows that working in the industry does have a major negative impact on respondents' intentions to pursue careers in the industry.

Other chapters from this book

Chapter: 1 (Page no: 1) Getting to know the Y Generation. Author(s): Pendergast, D.
Chapter: 2 (Page no: 16) Mythbusting: Generation Y and travel. Author(s): Moscardo, G. Benckendorff, P.
Chapter: 3 (Page no: 27) Generation Y's travel behaviours: a comparison with baby boomers and Generation X. Author(s): Huang, Y. C. Petrick, J. F.
Chapter: 4 (Page no: 38) Understanding Generation-Y tourists: managing the risk and change associated with a new emerging market. Author(s): Benckendorff, P. Moscardo, G.
Chapter: 5 (Page no: 47) Generation Y as wine tourists: their expectations and experiences at the winery-cellar door. Author(s): Fountain, J. Charters, S.
Chapter: 6 (Page no: 58) Generation Y: perspectives of quality in youth adventure travel experiences in an Australian backpacker context. Author(s): Jennings, G. Cater, C. Lee YoungSook Ollenburg, C. Ayling, A. Lunny, B.
Chapter: 7 (Page no: 73) Nature-based tourism in North America: is Generation Y the major cause of increased participation? Author(s): Pennington-Gray, L. Blair, S.
Chapter: 8 (Page no: 85) Tourism and the N Generation in a dynamically changing society: the case of South Korea. Author(s): Park, M. K. Jang HoChan Lee SeokHo Brayley, R.
Chapter: 9 (Page no: 98) Beach safety and millennium youth: travellers and sentinels. Author(s): Wilks, J. Pendergast, D.
Chapter: 10 (Page no: 109) Personal travel safety: a new generational perspective. Author(s): Wilks, J. Pendergast, D.
Chapter: 11 (Page no: 119) Adjusting attitudes using traditional media: magazines can still move millennials. Author(s): Loda, M. D. Coleman, B. C.
Chapter: 13 (Page no: 143) Generation Y and work in tourism and hospitality: problem? What problem? Author(s): Cairncross, G. Buultjens, J.
Chapter: 14 (Page no: 155) Generation Y's future tourism demand: some opportunities and challenges. Author(s): Glover, P.

Chapter details

  • Author Affiliation
  • School of Hospitality and Tourism, Taylor's University College, Level 3 Block C, Leisure Commerce Square, No. 9 Jalan PJS 8/9, 46150 Petaling Jaya, Selangor Darul Ehsan, Malaysia.
  • Year of Publication
  • 2009
  • ISBN
  • 9781845936013
  • Record Number
  • 20103056856