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CABI Book Chapter

Tourism research methods: integrating theory with practice.

Book cover for Tourism research methods: integrating theory with practice.


This book (i) moves beyond the business/social phenomenon divide of tourism research; (ii) provides a discussion of theory but integrates this theory with specific tourism examples and case studies to assist student learning and application of approaches and techniques; (iii) outlines alternative research approaches and techniques that may be adopted by tourism researchers from different disciplin...


Chapter 9 (Page no: 99)

Interviewing: a focus on qualitative techniques.

This chapter (i) presents an overview of some of the differing definitions of qualitative interviewing; (ii) examines the philosophical underpinnings of qualitative interviewing in contrast to quantitative interviewing; (iii) offers some practical guidelines for qualitative interviewing; and (iv) reviews debates associated with qualitative interviewing, including issues about the level and nature of engagement, the credibility of the interviewer, the question of when to stop interviewing, and the recording and reporting of interview material. A case study is then presented of an ethnographic study of long-term ocean cruisers (independent travellers), which illustrates how some of the issues previously outlined may be reconciled in the tourism research process. It is concluded that qualitative interviewing enables the researcher to access the multiple voices and views inherent in the complex world of tourism.

Other chapters from this book

Chapter: 1 (Page no: 1) Introduction: reflections on the practice of research. Author(s): Ritchie, B. W. Burns, P. Palmer, C.
Chapter: 2 (Page no: 9) Ethics in tourism research: objectivities and personal perspectives. Author(s): Ryan, C.
Chapter: 3 (Page no: 21) Feminist and gender perspectives in leisure and tourism research. Author(s): Aitchison, C.
Chapter: 4 (Page no: 37) The case study in tourism research: a multi-method case study approach. Author(s): Beeton, S.
Chapter: 5 (Page no: 49) Using visual evidence: the case of Cannibal Tours. Author(s): Burns, P. Lester, J. A.
Chapter: 6 (Page no: 63) Action ethnography: using participant observation. Author(s): Cole, S.
Chapter: 7 (Page no: 73) Tourism research practices and tourist geographies. Author(s): Crouch, D.
Chapter: 8 (Page no: 85) Revisiting Delphi: the Delphi technique in tourism research. Author(s): Garrod, B. Fyall, A.
Chapter: 10 (Page no: 119) Applying the mystery shopping technique: the case of Lunn Poly. Author(s): Miller, G. Hudson, S. Turner, R.
Chapter: 11 (Page no: 131) Longitudinal research methods. Author(s): Ritchie, J. R. B.
Chapter: 12 (Page no: 149) Framing analysis: examining mass mediated tourism narratives. Author(s): Santos, C. A.
Chapter: 13 (Page no: 163) GIS techniques in tourism and recreation planning: application to wildlife tourism. Author(s): Tremblay, P.
Chapter: 14 (Page no: 179) A qualitative approach to the ethical consumer: the use of focus groups for cognitive consumer research in tourism. Author(s): Weeden, C.
Chapter: 15 (Page no: 191) Content analysis. Author(s): Hall, C. M. Valentin, A.
Chapter: 16 (Page no: 211) Using cluster analysis to segment a sample of Australian ecotourists. Author(s): Weaver, D. Lawton, L.
Chapter: 17 (Page no: 221) The future of tourism research. Author(s): Hall, C. M.

Chapter details

  • Author Affiliation
  • School of Marketing and Tourism, Faculty of Business and Law, Central Queensland University, Rockhampton, Queensland 4702, Australia.
  • Year of Publication
  • 2005
  • ISBN
  • 0851999964
  • Record Number
  • 20053116163