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Destination Marketing and Management

Destination Marketing and Management

Theories and Applications

Edited by Y Wang, University of Central Florida, USA, A Pizam, University of Central Florida, USA

August 2011 / Hardback / 384 Pages / 9781845937621 £96.99 / €123.50 / $182.50
With 10% online discount: £87.29 / €111.15 / $164.25
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Main Description

Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travellers have a choice of available destinations; from the supply side, destination marketing organizations are competing for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Some key areas covered include the consumer decision making process, product development and distribution and the use of emerging technologies in destination marketing.

  • Part One: Destination Marketing and Management: Concepts, Structures and Policies
  • 1: Introduction of Destination Marketing and Management: Scope, Definition and Structures
  • 2: Destination Planning and Policy: Process and Practice
  • Part Two: Destination Marketing: Understanding Consumer Decision Making
  • 3: Travel Motivation, Benefits, and Constraints to Destinations
  • 4: Travel Decision Making: the Experiential Stance
  • 5: Destination Information Search Strategies
  • 6: Experiential Consumption and Destination Marketing
  • Part Three: Destination Marketing: Research, Branding and Image Communication
  • 7: Destination Marketing Research: Issues and Challenges
  • 8: Destination Branding and Positioning
  • 9: Destination Image Development and Communication
  • Part Four: Destination Product Development and Distribution
  • 10: The Evolution of Tourism Products in St Andrews, Scotland: From Religious Relics to Golfing Mecca
  • 11: Distribution Channels in Destination Marketing and Promotion
  • 12: Destination Marketing Systems: Critical Factors for Functional Design and Management
  • 13: eTourism Critical Information and Communication Technologies for Tourism Destinations
  • 14: Web 2.0 Online Community Destination Marketing
  • 15: Events and Destination Marketing
  • Part Five: Managing Stakeholders at Destinations
  • 16: Collaborative Destination Marketing: Principles and Applications
  • 17: Tourism Development and Destination Community Residents
  • Part Six: Safety and Crisis Management at Destinations
  • 18: The Importance of Safety and Security for Tourism Destinations
  • 19: Destination Crisis Management
  • Part Seven: Managing Competitiveness and Sustainability and Embracing Challenges and Opportunities
  • 20: A Model of Destination Competitiveness and Sustainability
  • 21: Destination Management: Challenges and Opportunities
Industry operators, DMO managers and academic observers can gain much from this book. Overall, the book is well and consistently written and contains much of value… a very useful theoretical and practical update. Annals of Tourism Research 39 (3), 2012.

Pizam Dr. Abraham Pizam is Dean and Linda Chapin Eminent Scholar Chair in Tourism Management with the Rosen College of Hospitality Management at the University of Central Florida, Orlando, Florida, U.S.A. Professor Pizam is widely known in the field of Hospitality and Tourism Management and has conducted research projects, lectured, and served as a consultant in more than 30 countries. He has held various academic positions, in the U.S.A, U.K., France, Austria, Australia, New-Zealand, Singapore, Israel and Switzerland, has authored more than 150 scientific publications and ten books, is the Editor-in-Chief of the International Journal of Hospitality Management and serves on the editorial boards of 20 academic journals. Professor Pizam has conducted consulting and research projects for a variety of international, national and regional tourism organizations. Professor Pizam holds a Master's degree from New York University and a Ph.D. from Cornell University, and is the recipient of several academic awards.

Wang Dr. Youcheng Wang is Associate Dean of Academic Affairs and Research and a professor of tourism and marketing with the Rosen College of Hospitality Management at the University of Central Florida, Orlando, Florida, U.S.A. He is the author of 3 books and more than 100 scientific publications. He is serving on the Editorial Boards of 8 international academic journals. Dr. Wang has consulting experience in the areas of destination marketing, technology and e-commerce strategies for hospitality and tourism organizations, collaborative strategies for regional destination marketing and management. He has been awarded numerous research awards both at the national and international levels. Dr. Wang earned his Master's degree from Purdue University and his Ph.D. from the University of Illinois at Urbana-Champaign.