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Farm Business Management
The Decisive Farmer
By: Peter L Nuthall, Lincoln University, New Zealand
December 2021 | Paperback | 232 Pages | 9781800620124
December 2021 | ePDF 9781800620131 | ePub 9781800620148
£45.00 | €50.00 | $60.00
£45.00 | €50.00 | $60.00
DescriptionManagement research has shown successful farmers have quite distinct personal characteristics which most farmers have seldom actively thought about. The less successful farmers tend to have processes and systems which are most likely biased. The aim of this book is to help all farmers discover more about these personal aspects that impinge on the success of their management, and to show how their attitudes and personal resources can be improved.
The book is not a straight text book. Rather, it tells the story of a group of farmers who take part in an expert guided experiment designed to test approaches to improving management skill. The group meet at each other's farms to learn about their issues and develop solutions to improving what is called their 'management style' and the removal of any identified decision system biases.
Each chapter is devoted to one of the common issues defining management approaches. One chapter, for example, has the farmers sorting out issues around succession planning, another covers the vexed problem of farmer anxiety, and still another has the farmers learning skills on self critiqueing. Overall, there are fifteen chapters covering both general and specific issues.
The book is a sequel to the use of the similar narrative concept designed to improve farmer's intuitive decision making. This book covers issues like optimal decision rule systems and how they can become second nature. After all, intuitive decision making is the core of the system used by all farmers. The main characters are in both books.
The book is designed for all farmers but is also a valuable resource for students of farm management and agribusiness. References to formal theories and explanations are provided in addenda to each chapter covering the main points. Exercises and case studies can also be accessed.
Table of contents
- One: Past and future
- Two: Planning games
- Three: Ra ra the team
- Four: Higher issues
- Five: Wrong again
- Six: Not perfect
- Seven: You can’t have it
- Eight: Mind games
- Nine: Culture you reckon
- Ten: I’m the greatest
- Eleven: Dark days
- Twelve: Families at war
- Thirteen: Agreement … oh yeah!
- Fourteen: Brain power… seek it if you can
- Fifteen: You owe it to yourself
ReadershipFarmers; farm managers; graduate students of agricultural economics and agribusiness; agricultural science students; extension practitioners; researchers in decision making processes
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Peter L. Nuthall has spent many years teaching and researching aspects of farm management. In addition he has developed and managed a team involved in producing and supporting computer aided management systems used by large numbers of farmers. While most of his time has been at Lincoln University in Canterbury, New Zealand, he has also researched and/or taught at the University of Queensland, Purdue University (Indiana), the University of Kent, and the University of Edinburgh. He has also worked for the UK Meat Marketing Board while based at the University of Nottingham (Sutton Bonnington). Many institutions involved in researching and teaching farm management have been visited to gather ideas in both the developed and developing world. He also has experience of agriculture in a diverse range of situations including Russia, India, Fiji, Australia, NZ, USA and the UK. Nuthall has published widely in scientific journals throughout the world, and in monographs as well as having many research results taken up by the popular farming press.
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