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Cut Flowers of the World
By: Johannes Maree, University of Johannesburg, South Africa, Ben-Erik van Wyk, University of Johannesburg, South Africa
February 2020 | Hardback | 472 Pages | 9781789241334
$55.00 | £39.99 | €50.00
DescriptionThis full-colour photographic guide describes and illustrates over 350 different species of widely used cut flowers and foliage plants. Cut Flowers of the World is a user-friendly but scientifically accurate, quick reference guide to the most important commercial cut flowers, foliage greens and potted flowers that are sold in florist shops all over the world. This second edition has been expanded to include updated cultivar photos, and a new section on the practical aspects of cut flower production.
For each flower, the following information is given: description of the plant; geographical origin;
historical overview; cultivation; properties such as colours, scent and vase
life; quality criteria (how to select for quality); and the proper care and handling of the
flowers. Also included are introductory chapters on basic aspects such as cultivation methods, harvesting and shipping techniques, cultivar development, and modern trends in marketing.
Table of contents
- 0: (Contents of current edition)
- 1: Preface
- 2: Intro
- 3: History of flowers
- 4: The language of flowers
- 5: Regions of origin
- 6: The modern cut flower industry
- 7: Main production areas
- 8: From breeder to consumer
- 9: Cultivars and breeding
- 10: Cultivation of cut flowers
- 11: Harvesting of cut flowers
- 12: Post-harvest treatment of cut flowers
- 13: Marketing of cut flowers
- 14: Properties of cut flowers
- 15: Etc, etc…
ReadershipFlorists (professional and amateur). Researchers and students in floriculture, horticulture and botany.
Secondary Audience (internal use):
Suitable for florists, researchers and students in floriculture, horticulture and botany, and anyone interested in cut flowers and gardening may want to use this book as an illustrated mini encyclopedia.
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