Cookies on CABI Bookshop

Like most websites we use cookies. This is to ensure that we give you the best experience possible.


Continuing to use  means you agree to our use of cookies. If you would like to, you can learn more about the cookies we use.

Search this site
Sign up for the CABI e-zine Newsletter
Improving lives by solving problems in agriculture and the environment

Creating Experience Value in Tourism

Creating Experience Value in Tourism

Now Published!

Edited by N K Prebensen, Professor of Marketing. Tromsø University Business School, Norway, J S Chen, Professor of Tourism, Hospitality and Event Management. Indiana University at Bloomington, USA, M Uysal, Professor & Dept. Chair. University of Massachusetts Amherst, USA

June 2018 / Hardback / 272 Pages / 9781786395030 £85.00 / €110.00 / $140.00
With 10% online discount: £76.50 / €99.00 / $126.00
Add to CartAdd to cart

Main Description

Research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives and interpretations of how tourists, as customers, create value alone and with others. Now updated throughout, Creating Experience Value in Tourism, 2nd Edition provides a clarification of these approaches as well as a practical translation as to how they can work within industry.

Including a framework to distinguish among key resources or antecedents of customer value, this new edition:
- Introduces the concept of co-creation of value in the tourist experience, looking at the definitions, structures and models available;
- Provides a new chapter addressing value creation and resource configuration;
- Considers consumer behaviour and factors affecting value creation from both physiological and psychological perspectives;
- Introduces a new full colour internal design to aid understanding.

Concluding with a summary of the areas for future research, this is a key resource for researchers, particularly those interested in experience value and co-creation, as well as a useful read for students of tourism and related industries.


A key resource for tourism researchers, particularly those interested in experience value and co-creation, as well as a useful read for students of tourism and related industries.

  • 1: Co-creation of Tourist Experience: Scope, Definition and Structure
  • 2: Dynamic Drivers of Tourist Experiences
  • 3: Tourist Experience Value: Tourist Experience and Life Satisfaction
  • 4: Conceptualization of Value Co-creation in the Tourism Context
  • 5: Why, Oh Why, Oh Why, Do People Travel Abroad?
  • 6: Self-congruity Theory in Travel and Tourism: Another Update
  • 7: Moving People: a Conceptual Framework for Understanding How Visitor Experiences can be Enhanced by Mindful Attention to Interest
  • 8: Co-creation of Experience Value: a Tourist Behaviour Approach
  • 9: Authenticity as a Value Co-creator of Tourism Experiences
  • 10: Experience Co-creation Depends on Rapport-building: Training Implications for the Service Frontline
  • 11: Approaches for the Evaluation of Visitor Experiences at Tourist Attractions
  • 12: Storytelling in a Co-creation Perspective
  • 13: Tourist Information Search: A DIY Approach to Creating Experience Value
  • 14: Co-creation of Value and Social Media: How?
  • 15: Prices and Value in Co-produced Hospitality and Tourism Experiences
  • 16: Value Creation: a Tourism Mobilities Perspective
  • 17: Guide Performance: Co-created Experiences for Tourist Immersion
  • 18: Value Creation and Co-creation in Tourist Experiences: an East Asian Cultural Knowledge Framework Approach
  • 19: Perspectives on Value Creation – Resource Configuration
  • 20: Value Co-creation: Challenges and Future Research Directions

Have you read this book, or used it for one of your courses? We would love to hear your feedback. Email our reviews team to submit a review.

Chen Dr. Joseph S. Chen is a faculty member of the Department of Recreation, Park and Tourism Studies at Indiana University at Bloomington, USA. He has been identified by premier tourism/hospitality journals (Tourism Management and Journal of Hospitality and Tourism Research) as one of the leading tourism scholars worldwide. He has received international research awards and fellowships including US Fulbright Senior Scholar.

Prebensen is a Professor at Buskerud and Vestfold University College and at UiT The Arctic University of Norway. She has published papers in various tourism journals. Her research focuses particularly on the tourist decision and experience processes, where co-creation of value for hosts and guests are in focus. Her teaching experiences include marketing, tourism marketing and management, service quality and branding strategies. Prebensen has been part of 25 business boards, and has a long history in co-operating with the tourism industry.

Uysal Muzaffer Uysal is a professor and chair in the Department of Hospitality and Tourism Management - Isenberg School of Management at University of Massachusetts. He is a member of International Academy for the Study of Tourism, the Academy of Leisure Sciences, and serves as co-founder of Tourism Analysis: An Interdisciplinary Journal. In addition, he sits on the editorial boards of more than ten journals, including Journal of Travel Research and Annals of Tourism Research. He has authored and co-authored numerous articles, monographs, and several books related to tourism research methods, tourist service satisfaction, tourism and quality-of-life, experience value in tourism, tourism-related scales, and management science applications in tourism and hospitality. Dr. Uysal has received a number of awards for research, excellence in international education, teaching excellence, and best paper awards. His current research interests focus on tourism demand/supply interaction, tourism development, and quality-of-life research in tourism.