Cookies on CABI Bookshop

Like most websites we use cookies. This is to ensure that we give you the best experience possible.


Continuing to use  means you agree to our use of cookies. If you would like to, you can learn more about the cookies we use.

Search this site
Sign up for the CABI e-zine Newsletter
Improving lives by solving problems in agriculture and the environment

Managing Religious Tourism

Managing Religious Tourism

CABI Religious Tourism and Pilgrimage Series

Now Published!

Edited by M Griffiths, Monash University, Australia, P Wiltshier, University of Derby, UK

February 2019 / Hardback / 208 Pages / 9781786393197 £95.00 / €125.00 / $160.00
With 10% online discount: £85.50 / €112.50 / $144.00
Add to CartAdd to cart

Main Description

Managing Religious Tourism provides a global view of the tools and resources used in demand and supply management, in the context of pilgrimage and religious tourism.

With a focus on toolkits and best practices, the book reinforces the quality of service provision and offers a reflection on consumers' perspectives and what drives their purchasing decisions with regards to a variety of destinations. These central themes are complemented by an understanding of management responses to consumer behaviour and mobility, accessibility, individualism and tourism for both sacred and secular purposes. The book also examines the ways in which networks, partnerships and the conceptual stakeholder approach can be employed by religious tourism suppliers working with destination management organisations.

The text promotes sustainable development and a triple bottom line focus, with all chapters supporting policy for framing development.

Key features include:
- Global perspective on tools as well as management approaches and techniques.
- Emphasis on sustainability in connecting sacred and secular consumers.
- Focus on promoting learning and development within this important tourism sector.


Academics, students and practitioners

    • 1: Introduction
  • Part I: Theory
    • 2: Managing the Sacred: A Governance Perspective for Religious Tourism Destinations
    • 3: Innovation, Religion and Managing Value Creation: The World Heritage Site of the ArchAbbey of Pannonhalma, Hungary
    • 4: Managing St John’s – Working for the Greater Good
  • Part II: Best Practice
    • 5: Managing Visitors at Sacred Sites: The Case of Montserrat
    • 6: Best Practice and Sacred Site Management: The Case of Temple Square in Salt Lake City, Utah
    • 7: Tackling the Problems of Deficient Data when Planning for Religious Tourism Management
    • 8: Issues and Approaches in Managing Visitors to Pagan Sacred Sites
  • Part III: Case Studies
    • 9: Analysis of Territorial Development and Management Practices along the Way of St James in Galicia (Spain)
    • 10: Managing Cultural Shift Within Religious Sites in UK and the Role of the Performing and Visual Arts as Transforming the Experiences of Visitors
    • 11: Implications for Managed Visitor Experiences at Muktinath Temple (Chumig Gyatsa) in Nepal: A Netnography
    • 12: The Impact of Development of Religious Tourism on the Host Community – A Case Study of Mount E’mei in China
    • 13: Strategic Project Manresa 2022: Using Religious Tourism as a Keystone for the Revitalization of a Non-touristic and Non-religious City
    • 14: Toolkit: Managing Relationship Marketing with Sacred and Secular Consumers

Have you read this book, or used it for one of your courses? We would love to hear your feedback. Email our reviews team to submit a review.

Griffiths Maureen Griffiths teaches in the Department of Marketing at Monash University, is based on the Clayton campus and is the Program Director BCom (Marketing Science). In 2011 she was awarded a Commendation for Outstanding Teaching and in February 2012 taught on the Masters program at the leading tourism school in Portugal, Escola Superior De Educação Instituto Politécnico De Viana Do Castelo. Her primary research interest is in religious tourism and she was an inaugural member of the International Religious Tourism and Pilgrimage Special Interest Group. Maureen is on the editorial board of the International Journal of Religious Tourism and Pilgrimage. In 2004 she participated in a Delphi group funded by the European Union as one of the world's ten leading experts in religious tourism. Maureen is a member of the Bayside Tourism Network, an advisory body to the City of Bayside and for four years was a judge for the Cardinia business awards. She is also Vice-President of the Australian Chapter of the International Institute for Peace Through Tourism.

Wiltshier Peter Wiltshier currently teaches at the University of Derby as a Senior Lecturer and Programme Leader for Tourism Management, where his work aims to ensure that the public and private sectors collaborate together to develop resources and skills for communities, pursuing bottom-up planning and policy development. His current research focus is centred around small business and lifestyles in the Peak District. He is also working with the Diocese of Derby to identify how tourism can benefit churches, as well as evaluating the impacts of tourism on host communities through local government offices. He supports the county, district and parishes within Derbyshire and the Peak District in their endeavours to create a better environment for all through purposeful leisure and recreation. He is also a reviewer for the Journal of Marketing Management, the Journal of Tourism Management and the International Society of Travel & Tourism Educators (ISSTE).