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Consumer Behaviour in Food and Healthy Lifestyles
A Global Perspective
By: Isaac K Ngugi, University of Bournemouth, UK, Helen O'Sullivan, University of Bournemouth, UK, Hanaa Osman, University of Bournemouth, UK
July 2020 | Paperback | 224 Pages | 9781786392886
July 2020 | Hardback | 224 Pages | 9781786392879
July 2020 | ePDF 9781786392893 | ePub 9781786392909
£35.00 | €40.00 | $50.00
£85.00 | €100.00 | $120.00
DescriptionThis book is an essential resource exploring the concepts, theories and methods in consumer behaviour specifically applicable to the food and drink sector. Drawing examples from all continents, it provides you with accessible coverage and a truly global perspective of the particular characteristics of this industry. It offers clear explanations and applications of theoretical concepts, using specialised case studies and examples; features an introduction, learning objectives and summary in each chapter to hone your reading and revision; and provides you with companion online material including notes and self-assessment questions.
This important new book is the perfect guide for students studying consumer behaviour or experience in food and drink as part of courses in agricultural or agribusiness management and economics, hospitality and tourism, business studies, food science and nutrition, or generic marketing and consumer studies.
Table of contents
- Chapter 1: Introduction – Overview of the global food and drink sector
- Chapter 2: Models of consumer behaviour
- Chapter 3: Consumer perceptions in food and drink
- Chapter 4: Consumer learning and memory in food and drink
- Chapter 5: Motivation and involvement in food and drink
- Chapter 6: Consumer personality in food and drink
- Chapter 7: Consumer self-concept in food and drink
- Chapter 8: Consumer attitudes in food and drink
- Chapter 9: Culture and sub-cultures in food and drink
- Chapter 10: Reference groups in food and drink
- Chapter 11: Social class in food and drink
- Chapter 12: Situational factors in food and drink
- Chapter 13: Organisational buying in food and drink
- Chapter 14: Adapting the marketing mix on the basis of consumer behaviour
- Chapter 15: Contemporary issues and future developments in food and drink
ReadershipSuitable for students of agricultural or agribusiness management and economics, hospitality and tourism, business studies, food science and nutrition, or generic marketing and consumer studies.
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Isaac is a senior lecturer in the Department of Marketing at Bournemouth University in the UK. He is also a visiting lecturer at the University of Southampton. Isaac has a PhD in Marketing, an MSc. in Agricultural Economics (Distinction) and a BSc. in Agribusiness Management (First Class Honours). He teaches consumer behaviour to second year Business Studies students and to online Global Business Management students. Isaac has sustained research interest in food and drink marketing and has published several journal articles, book chapters and other outputs in this field. Additionally, Isaac has spearheaded several research projects on agri-food marketing in both developing countries (Kenya) and developed countries (UK). He works across academia and for both national and international research organisations.
Helen is a lecturer and the Head of Education and Professional Practice in the Department of Marketing at Bournemouth University in the UK. She teaches consumer behaviour to Business Studies students at Bournemouth University, and also teaches at the Chartered Institute of Marketing, a body for marketing professional in the UK. She has won or been shortlisted for several marketing or business related awards.
Hanaa is a senior lecturer in the Department of Tourism and Hospitality at Bournemouth University, UK. She has a PhD in Hotel Marketing, an MSc. in International Hotel Management and a BSc. in Hotel Management. She teaches consumer behaviour to hospitality students and has several conference papers, journal articles and book reviews on food and drink marketing.
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