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Visitor Experience Design

Visitor Experience Design

CABI Series in Tourism Management Research

Now Published!

Edited by N Scott, Griffith University, Australia, J Gao, Shanghai Normal University, China, J Ma, Shanghai Normal University, China

August 2017 / Hardback / 284 Pages / 9781786391896 £85.00 / €110.00 / $140.00
With 10% online discount: £76.50 / €99.00 / $126.00
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Main Description

Most discussion of visitor experiences uses a behavioural or managerial approach where the way the visitor thinks is ignored - it's a black box. Visitor Experience Design is the first book of its kind to examine best practice in creating and delivering exciting and memorable travel and visitation experiences from a cognitive psychological perspective - it opens the black box.
The chapters draw on recent findings from cognitive psychology, cognitive science and neuroscience to provide a basis for a better understanding of the antecedents of a memorable experience, including:
· The psychological process of the formation or creation of a visitor's experiences
· Psychological aspects of tourism experiences such as attention, emotion, memory and mindfulness
· Pre-stage experience: customer inputs such as knowledge, myths, values and memories from previous travel
· On-site experience: co-creation processes
· Post-stage experience: immediate and long term outcomes including happiness and well-being
· Experience design cases

Tourism, hospitality and event managers seek to provide WOW experiences to their visitors through better design and management.This book encourages the discussion of different facets of experience design such as emotions, attentions, sensations, learning, the process of co-creation and experiential stimuli design.
It will be of interest to tourism researchers and postgraduate students studying tourism management, marketing and product design.


Suitable for tourism researchers and postgraduate students studying tourism management, marketing and product design.

    • Part I: Creating Memorable Experiences – Theories And Framework
  • 1: Introduction: Creating Memorable Experiences
  • 2: How Psychology Can Stimulate Tourist Experience Studies
  • 3: Tourism Experience: A Review
    • Part II: Pre-Experience Stage: Customer Inputs
  • 4: Exploring Experience and Motivation Using Means-End Chain Theory
  • 5: Experiential Decision Choice
    • Part III: On-Site Experience
  • 6: Attentive Tourists: The Importance of Co-creative Experiences
  • 7: The Elicitation of Emotions
  • 8: Measurement of Visitors’ Emotion
  • 9: Innovative Approaches to Researching Consumer Experience: An Evaluation and Comparison
  • 10: Perceived Value of Destination Experiences in Zhouzhuang, China
    • Part IV: Post-Experience Stage: Outcomes
  • 11: Well-being Benefits from Mindful Experiences
  • 12: Motivational Satisfaction and Emotional Outcomes from Experiences
  • 13: The Meaning of a Destination Experience in Zhouzhuang, China
  • 14: Sharing Tourism Experiences: Literature Review and Research Agenda
    • Part V: Experience Design Cases
  • 15: Slow Food Tourism: Preferences and Behaviours
  • 16: Perceptions of the Trinidad Carnival Experience from International Travel Bloggers
    • Part VI: Conclusion
  • 17: Conclusion: Where To From Here?

Have you read this book, or used it for one of your courses? We would love to hear your feedback. Email our reviews team to submit a review.