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Improving lives by solving problems in agriculture and the environment

Strategic Management in Tourism

Strategic Management in Tourism

CABI Tourism Texts

Now Published!

Edited by L Moutinho, Professor of BioMarketing and Futures Research. Visiting Professor, University of Suffolk, UK and The University of South Pacific, Fiji, A Vargas-Sánchez, University of Huelva, Spain

February 2018 / Paperback / 378 Pages / 9781786390240 £39.99 / €55.00 / $65.00
With 10% online discount: £35.99 / €49.50 / $58.50
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Main Description

This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends, as well as an analysis of the impact of crucial environmental issues and their implications.

Fully updated throughout, this new edition:
-Covers forecasting, functional management and strategic planning;
-Includes extra chapters to incorporate a wider spread of important topics such as sustainability, authenticity and crisis management;
-Contains pedagogical features throughout, such as learning objectives, questions and case studies to aid understanding

Now in its third edition, and reviewing the major factors affecting international tourism management, this well-established student resource provides an essential overview of strategic management for students and professionals in the tourism sector.


Suitable for final year undergraduate and masters' students of tourism.

  • Part I: Tourism Environment, Economic Development, Forecasting and Trends
  • 1: The new business environment and trends in tourism
  • 2: Futurecast applied to tourism
  • 3: Future economic development in tourism
  • 4: Tourism demand modelling and forecasting
  • Part II: Integrated Management in Tourism
  • 5: Consumer behaviour in tourism
  • 6: Strategic creativity in tourism business
  • 7: Strategic innovation in tourism business
  • 8: Empowerment human resource management in tourism
  • 9: Financial management in tourism
  • 10: Technology management in tourism
  • Part III: Strategic Vision and Management in Tourism
  • 11: Strategic thinking in tourism
  • 12: Towards a new strategic paradigm
  • 13: New performance measurements
  • 14: Process-based management in tourism
  • 15: International strategies in tourism
  • 16: Crisis management and strategic implications
  • Part IV: New Business Ecosystems and Stakeholder-driven Strategy
  • 17: Stakeholder engagement in tourism
  • 18: Tourism authenticity
  • 19: Tourism resources and sustainability
  • 20: New strategic developments in tourism

Have you read this book, or used it for one of your courses? We would love to hear your feedback. Email our reviews team to submit a review.

Moutinho (BA, MA, PhD, FCIM) was Professor of BioMarketing and Futures Research at DCU Business School, Dublin City University in Ireland. Previously, and for 20 years, he was appointed Foundation Chair of Marketing at the Adam Smith Business School, University of Glasgow, Scotland. In 2017 he received a degree of Professor Honoris Causa from the University of Tourism and Management Skopje, FY Republic of Macedonia.

Professor Moutinho completed his PhD at the University of Sheffield in 1982. He has since held posts at Cardiff Business School, University of Wales College of Cardiff and in the USA (Cleveland State University, Northern Arizona University, California State University), as well as Visiting Professorship positions at numerous universities in China, Lithuania, Austria, New Zealand, Denmark, Slovenia, Portugal, Hungary, Taiwan, Brazil, Colombia and Cyprus.

He is the Founding Editor-in-Chief of the Journal of Modelling in Management (JM2), as well as associate editor for four other journals, and sits on the Editorial Boards of another 46 international academic journals. He has over 140 articles published in refereed academic journals, 30 books, and more than 9,900 academic citations.

Professor Moutinho's areas of research interest encompass bio-marketing, neuroscience in marketing, EMOWEAR, evolutionary algorithms, human-computer interaction, the use of artificial neural networks in marketing, modelling consumer behaviour, marketing futurecast, and tourism and marketing.

Vargas-Sánchez is the promoter and Editor-in-Chief of Enlightening Tourism: A Pathmaking Journal (ET) launched in 2011 and indexed in many repositories and scientific databases. Dr. Vargas-Sánchez's main research interests are in the Strategic Management discipline and in the tourism industry, both in companies and in destinations. At present, he is a full professor at the University of Huelva, where he has been distinguished with the 2002/2003 Teaching Excellence Diploma, and the 2006/2007 Teaching Excellence & Quality Award as a member of an online teaching group. Since 2004 he heads the Research Group named "Innovation and Development Strategies in Tourist Firms" (GEIDETUR), included in the Andalusian Government's Plan of R&D&I. Prof. Vargas-Sánchez has carried out academic activities, both in researching and teaching, in different Universities and higher education institutions around the world, in the five continents. Nowadays, he serves as Visiting Professor in the UK at the York St John Business School and the School of Business and Entrepreneurship of the RAU (where in addition he is a member of its Advisory Board), and in the University of the Algarve (Portugal), where he also is invited researcher and has been member of its General Council. Additionally, he collaborates with the Agency for Assessment and Accreditation of Higher Education, in Portugal, as external expert. He has served in several positions in the University of Huelva, where he is Full Professor, but in addition he leads the Spanish-Portuguese Network of Researchers on Tourism (REINTUR).