Description
With a focus on the creation and distribution of packaged holidays, this text covers the fundamentals of business and the relationship between tour operators and destinations. With particular reference to the sustainability of both parties, it reviews the impacts and influences of tour operations and practices on destinations within the overriding context of tour operator responsibility. It addresses the entirety of this key component of the tourism sector, and reflects the shift in recent years from traditional 'sun, sea and sand' holiday to more bespoke packages.
Taking into account tour operators as a growing factor among the major emergent economies of the world, this book is:
- The first textbook to provide such in-depth content of tour operators and operations.
- Written by authors with industry, research and teaching experience.
- A wealth of information regarding popular eco, nature and adventure trips, as well as myriad niche and special interest products.
Full of international and highly topical case studies, exercises and discussion questions, Tour Operators and Operations: Development, Management and Responsibility is a fundamental text for students of tourism.
Table of contents
- 1: Introduction
- 2: The Package Holiday and the Rise of the Tour Operator
- 3: The Operating Environment
- 4: Product Development
- 5: Small and Medium-sized Tour Operators
- 6: Customer Service
- 7: Financial Planning: Pricing the Package
- 8: Tour Operators and Key Travel Regulations
- 9: Distribution (Place)
- 10: Marketing
- 11: Human Resources and Managing the Workforce
- 12: Crisis Management
- 13: Challenges and Issues: A Look Ahead
Readership
Suitable for undergraduate students of travel and tourism.
Reviews
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has retired from his long standing position as Reader in Tourism at Glasgow Caledonian University, where he was instrumental in the development of tourism studies following on from the development of the introduction of the tourism degree at Leeds Metropolitan University. The recurrent theme in his scholarly activity and research has been tourism and the environment, which is manifest in a diverse range of publications including academic journals, research and consultancy reports and also serving as a Specialist Witness on tourism at Public Enquiries, spanning over two decades. Since retiring from University life, he has continued to be active in the tourism field with research and writing, most notably his latest book on Responsible Tourism and spending a semester as Visiting Professor to the Collaborative Tourism Programme at Chengdu University.
