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Improving lives by solving problems in agriculture and the environment

Creating Experience Value in Tourism

Creating Experience Value in Tourism

Edited by N K Prebensen, Professor of Marketing. Tromsø University Business School, Norway, J S Chen, Professor of Tourism, Hospitality and Event Management. Indiana University at Bloomington, USA, M Uysal, Professor & Dept. Chair. University of Massachusetts Amherst, USA

July 2014 / Hardback / 288 Pages / 9781780643489 £87.99 / €114.00 / $165.95
With 10% online discount: £79.19 / €102.60 / $149.36
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July 2014 / Paperback / 288 Pages / 9781786390301 £39.99 / €55.00 / $65.00
With 10% online discount: £35.99 / €49.50 / $58.50
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Main Description

As the field of tourism grows in maturity and scientific sophistication, it is important to fully understand the breadth and depth of vacation experience value. Current research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives, and interpretations of how tourists, as customers, create value alone and with others. Providing an analytical and systematic clarification of the approaches, this book suggests an understanding of the differences, offering new and practical knowledge for tourism scholars and professionals to highlight the relevance of the concept to firms and organizations.

Including a framework to distinguish among key resources or antecedents of customer value, this book also considers consumer behaviour and factors affecting value creation from physiological and psychological perspectives. Concluding with a summary of the areas for future research, it is a valuable resource for researchers of tourism, leisure and recreation.

  • I: Preface
  • 1: Co-creation of Tourist Experience: Scope, Definition and Structure
  • 2: Dynamic Drivers of Tourist Experiences
  • 3: Tourist Experience Value: Tourist Experience and Life Satisfaction
  • 4: Conceptualization of Value Co-creation in the Tourism Context
  • 5: Why, Oh Why, Oh Why, Do People Travel Abroad?
  • 6: Revisiting Self-congruity Th eory in Travel and Tourism
  • 7: Moving People: A Conceptual Framework for Understanding How Visitor Experiences can be enhanced by Mindful Attention to Interest
  • 8: Co-creation of Experience Value: A Tourist Behaviour Approach
  • 9: Authenticity as a Value Co-creator of Tourism Experiences
  • 10: Experience Co-creation Depends on Rapport-building: Training Implications for the Service Frontline
  • 11: Approaches for the Evaluation of Visitor Experiences at Tourist Attractions
  • 12: Storytelling in a Co-creation Perspective
  • 13: Tourist Information Search: A DIY Approach to Creating Experience Value
  • 14: Co-creation of Value and Social Media: How?
  • 15: Prices and Value in Co-produced Hospitality and Tourism Experiences
  • 16: Value Creation: A Tourism Mobilities Perspective
  • 17: Guide Performance: Co-created Experiences for Tourist Immersion
  • 18: Value Creation and Co-creation in Tourist Experiences: An East Asian Cultural Knowledge Framework Approach
  • 19: Challenges and Future Research Directions

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Chen Dr. Joseph S. Chen is a faculty member of the Department of Recreation, Park and Tourism Studies at Indiana University at Bloomington, USA. He has been identified by premier tourism/hospitality journals (Tourism Management and Journal of Hospitality and Tourism Research) as one of the leading tourism scholars worldwide. He has received international research awards and fellowships including US Fulbright Senior Scholar.

Prebensen is a Professor at Buskerud and Vestfold University College and at UiT The Arctic University of Norway. She has published papers in various tourism journals. Her research focuses particularly on the tourist decision and experience processes, where co-creation of value for hosts and guests are in focus. Her teaching experiences include marketing, tourism marketing and management, service quality and branding strategies. Prebensen has been part of 25 business boards, and has a long history in co-operating with the tourism industry.

Uysal Muzaffer Uysal is a professor and chair in the Department of Hospitality and Tourism Management - Isenberg School of Management at University of Massachusetts. He is a member of International Academy for the Study of Tourism, the Academy of Leisure Sciences, and serves as co-founder of Tourism Analysis: An Interdisciplinary Journal. In addition, he sits on the editorial boards of more than ten journals, including Journal of Travel Research and Annals of Tourism Research. He has authored and co-authored numerous articles, monographs, and several books related to tourism research methods, tourist service satisfaction, tourism and quality-of-life, experience value in tourism, tourism-related scales, and management science applications in tourism and hospitality. Dr. Uysal has received a number of awards for research, excellence in international education, teaching excellence, and best paper awards. His current research interests focus on tourism demand/supply interaction, tourism development, and quality-of-life research in tourism.