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The mNutrition Initiative

Close to 2 billion people survive on diets that lack vital vitamins and nutrients needed to grow properly, live healthy lives and raise a healthy family. Poor access to agricultural and health information has been recognised as a major barrier in the uptake of improved nutritional practises, particularly by women and vulnerable groups in marginalised areas

To address this, CABI and its partners in the DFID mNutrition initiative are supporting local organisations to develop content for mobile phone-based messaging services aimed at increasing knowledge of nutrition and health within communities in 12 countries, particularly women of reproductive age.

This Nutrition Knowledge Bank is the open access repository that stores all the content created within the mNutrition initiative. Content comprises health, agriculture and food based nutrition factsheets, SMS and voice message transcripts, voice recordings and supporting documents in English and local languages. After registering, all content can be downloaded from this site and used free of charge under a creative commons licence CC-BY.

The Content and Local Process

The Nutrition Knowledge bank is a product of the GSMA mNutrition Initiative funded with UK aid from the UK government. The content stream of mNutrition is delivered by a CABI-led consortium of Global Content Partners (GCPs). The GCP designed a structured process in which to develop country-specific factsheets and associated mobile message transcripts, and in some countries, voice recordings.

The GCPs deliver mNutrition content through engagement and capacity building of local content partners (LCPs). The role of the LCPs is to create localised content through a structured process of content drafts, edits, technical review, translation, end user testing, validation, adherence to quality assurance and publication. In doing this, LCPs must engage throughout with partnerships across the private sector, NGOs, international institutions, universities and government departments. Through this process, LCPs ensure messages are locally appropriate (i.e. local languages, cultural contexts and motivations), relevant and practical.

The work of the GCPs includes creating national nutrition landscape analyses and content frameworks to help guide the prioritisation of key interventions; defining a content structure, implementing a rigorous quality assurance process on the content - including government and nutrition stakeholder validation, quality control sampling and support for end user testing; providing training to local content partners and the creation of this, the open-access Nutrition Knowledge Bank.

The mNutrition Global Content Partners

CABI, as a world leader in knowledge management, is leading a consortium of partners which form the Global Content Partner (GCP) to create high quality nutrition content under the mNutrition initiative. All GCP partners work together with Local Content Partners (LCPs) in each target country to create locally relevant, validated content in appropriate languages.

Partner1

CABI is a not-for-profit international organization that improves people’s lives worldwide by providing information and applying scientific expertise to solve problems in agriculture and the environment.

Visit Site: www.cabi.org

Partner2

BMJ is a healthcare knowledge provider that aims to advance healthcare worldwide by sharing knowledge and expertise to improve experiences, outcomes and value.

Visit Site: BMJ Media Centre, www.bmj.com

Partner3

The Global Alliance for Improved Nutrition (GAIN) is an international organization launched at the UN (Special Session on Children in 2002) to tackle the human suffering caused by malnutrition. We act as a catalyst – bringing together governments, business and civil society - to find and deliver solutions to the complex problem of malnutrition.

Visit Site: www.gainhealth.org

Partner4

Oxfam is an international confederation of 17 organizations networked together in more than 90 countries, as part of a global movement for change, to build a future free from the injustice of poverty.

Visit Site: www.oxfam.org.uk

Partner5

The International Livestock Research Institute (ILRI) works to improve food security and reduce poverty in developing countries through research for better and more sustainable use of livestock. ILRI is a member of the CGIAR Consortium, a global research partnership of 15 centres working with many partners for a food-secure future.

Visit Site: www.ilri.org