Nutrition labelling -is it effective in encouraging healthy eating?
Hieke, S., Wills, J. M.
[History] Received: 2 February 2012; Accepted: 11 April 2012
CAB Reviews, 2012, 7, 031, 1-7
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Nutrition labelling has experienced considerable attention in research, combining the expertise as well as general behavioural insights from disciplines such as the social sciences, human medicine and biology, but also business-oriented fields including marketing, communication and general strategy. With a topic as complex as consumption behaviour and its effects on global well-being and health as substantial as they are, many researchers have undertaken studies of quantitative and qualitative nature to explore these relationships. The resulting proliferation of literature has called for reviewing work at many stages, hoping to provide the informational base for actions to be taken on a public health and policy level. Based on such recent changes and developments in the European nutrition labelling landscape, this paper sets out to give an overview on the topic, the reviewing work that has been done so far and the necessary updates on the most recent work in this field. Looking at the question of whether nutrition labelling so far has been effective in encouraging healthy eating, results of this review may be seen as a base for evaluating future achievements of the new EU regulation.