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Destination marketing and management: theories and applications.
Editor(s): Wang, Y. Pizam, A.
2011 CABI (H ISBN 9781845937621)
This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and...
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Destination marketing and management: scope, definition and structures.
Chapter: 1 (Page no: 1)
Author(s): Wang, Y. C.
2011 CABI
This chapter discusses the scope, definition and structures of destination marketing. Dredge and Jenkins define a destination as a location that a person travels to, and that is distinct from their usual place of residence. Based this...
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Destination planning and policy: process and practice.
Chapter: 2 (Page no: 21)
Author(s): Jenkins, J. Dredge, D. Taplin, J.
2011 CABI
This chapter examines the definition of tourism policy and tourism planning, and in doing so examines a number of important mainstream thoughts and practices, and reviews theoretical applications in the field. It then describes the approaches and...
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Travel motivation, benefits and constraints to destinations.
Chapter: 3 (Page no: 39)
Author(s): Pearce, P. L.
2011 CABI
The material presented in this chapter moves through a timeline of studies in tourist motivation. Initially, key definitional issues are considered. Next, the chapter introduces contributions to tourism motivation study from, in turn, historical...
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Traveller decision making: the experientialist stance.
Chapter: 4 (Page no: 53)
Author(s): Martin, D. Sirakaya-Turk, E. Woodside, A.
2011 CABI
This chapter adapts the unstructured and semi-structured decision-making models of Mintzberg et al. (Administrative Science Quarterly (1976) 21, 246-275) and Woodside and MacDonald (In: Gasser, R.V. and Weiermair, K.W. (eds) Spoilt for Choice:...
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Destination information search strategies.
Chapter: 5 (Page no: 67)
Author(s): Gursoy, D.
2011 CABI
This chapter examines travellers' information search behaviour and strategies, and the factors that are likely to influence external and internal search strategies. The studies reviewed revealed that the type of information search (internal and/or...
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Experiential consumption and destination marketing.
Chapter: 6 (Page no: 82)
Author(s): Walls, A. R. Wang, Y. C.
2011 CABI
The purpose of this chapter is to examine consumption experiences and the role they play in destination marketing. The chapter begins by defining the nomenclature associated with consumption experiences. Particular attention is paid to concepts...
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Destination marketing research: issues and challenges.
Chapter: 7 (Page no: 99)
Author(s): Uysal, M. Harrill, R. Woo, E. J.
2011 CABI
This chapter examines destination marketing research and its attendant issues. It briefly covers the tourism system and phases of travel experience to provide a framework of departure for identifying destination marketing research issues, and then...
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Destination branding and positioning.
Chapter: 8 (Page no: 113)
Author(s): Tasci, A. D. A.
2011 CABI
This chapter examines tourism destination branding and the concepts relevant to this level of place branding. A destination brand can be defined as a place perceived with certain identifiers such as name, logo (symbol), colour and slogan that...
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Destination image development and communication.
Chapter: 9 (Page no: 130)
Author(s): Shani, A. Wang, Y. C.
2011 CABI
This chapter examines critical issues in the development and communication of destination image (DI). The chapter reviews prominent works and studies that have greatly advanced our understating of DI, while outlining managerial and marketing...
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The evolution of tourism products in St Andrews, Scotland: from religious relics to golfing Mecca.
Chapter: 10 (Page no: 149)
Author(s): Butler, R.
2011 CABI
This chapter discusses the Tourism Area Life Cycle (TALC) model of destination development and then introduces the specific example of the destination of St Andrews, Scotland, and the context behind the emergence of this community as a tourist...
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Distribution channels in destination marketing and promotion.
Chapter: 11 (Page no: 165)
Author(s): Kracht, J. Wang, Y. C.
2011 CABI
This chapter provides insights into the change of the structure of tourism distribution. The World Wide Web has changed things dramatically, but the underlying theory and functions of tourism distribution remain the same. Indeed, there are new...
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Destination marketing systems: critical factors for functional design and management.
Chapter: 12 (Page no: 184)
Author(s): Wang, Y. C.
2011 CABI
This chapter examines the following using the convention and visitors bureaus (CVBs) in the USA as an example: (1) propose a conceptual framework for a destination marketing systems (DMS) in relation to its functions; (2) evaluate the...
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eTourism: critical information and communication technologies for tourism destinations.
Chapter: 13 (Page no: 205)
Author(s): Buhalis, D. Leung, D. Law Rob
2011 CABI
This chapter examines how information and communication technologies play an important role in each of the five stages of the buyers' decision making process, and that eTourism is in the centre of consumer processes for purchasing tourism...
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Web 2.0, the online community and destination marketing.
Chapter: 14 (Page no: 225)
Author(s): O'Connor, P. Wang, Y. C. Li, X.
2011 CABI
This chapter examines the developing Web 2.0 phenomenon, assessing its implications for destination sales and marketing. Initially, the importance of information for travel is examined. How these information needs have been satisfied in the past...
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Events and destination management.
Chapter: 15 (Page no: 244)
Author(s): Brown, G. Jago, L. Chalip, L. Ali, S. Mules, T.
2011 CABI
This chapter reviews the way in which events can influence the destinations which host them. It then describes the findings of an Australian research which focused specifically on events and destination branding. The findings discussed here...
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Collaborative destination marketing: principles and applications.
Chapter: 16 (Page no: 259)
Author(s): Wang, Y. C.
2011 CABI
This chapter intends to propose a theoretical framework for examining collaborative destination marketing that brings together a diverse range of stakeholders in a concerted effort to market and promote the destination. First, a theoretical...
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Tourism development and destination community residents.
Chapter: 17 (Page no: 284)
Author(s): Jurowski, C.
2011 CABI
This chapter presents an overview of the positive and negative impacts of tourism, the factors that affect the intensity and direction of tourism impacts, and the predictors of resident attitudes towards destination development. Suggestions are...
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The importance of safety and security for tourism destinations.
Chapter: 18 (Page no: 300)
Author(s): Fuchs, G. Pizam, A.
2011 CABI
This chapter deals with the concepts of safety and security and their influences on the tourism industry. It starts by discussing the notion of these two concepts, their importance for tourism destinations and the role of their frequency and...
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Destination crisis management.
Chapter: 19 (Page no: 314)
Author(s): Pennington-Gray, L. Pizam, A.
2011 CABI
This chapter discusses the significance and importance of tourism crisis management; the reasons for the need for disaster planning in tourism destinations; the types of disasters and disaster impacts; the threats to tourists; and the functions of...
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A model of destination competitiveness and sustainability.
Chapter: 20 (Page no: 326)
Author(s): Ritchie, J. R. B. Crouch, G. I.
2011 CABI
This chapter examines the Ritchie/Crouch conceptual model of destination competitiveness and sustainability. This model contains seven components which have been found to play a major role, from both policy and management perspectives, in...
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Destination management: challenges and opportunities.
Chapter: 21 (Page no: 340)
Author(s): Fyall, A.
2011 CABI
The aim of this chapter is to introduce the specific challenges and opportunities that have an impact on the future marketing and management of destinations. To achieve this, the chapter builds on a framework first developed by the author a few...
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