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Demand modelling and forecasting.
By Witt, S. F. Moutinho, L.
1999 (H ISBN 9780851992822)
An examination is presented of the various forecasting methods used in the tourist industry. The main methods described are: Delphi and jury of execut...
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Strategic management in tourism.
By Moutinho, L.
1999 (H ISBN 9780851992822)
This book contains coverage and analytical discussion of key areas of contemporary tourism management: evaluation of the most important global trends ...
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International tourism management.
By Go, F. Moutinho, L.
1999 (H ISBN 9780851992822)
The management of tourism organizations in a dynamic environment is explored. It is argued that a growing number of local business are being drawn int...
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The marketing planning index: a tool for measuring strategic marketing effectiveness in the hospital
By Phillips, P. A. Moutinho, L.
1999 (H ISBN 9780851992822)
The barriers to effective marketing planning are investigated. A case study is presented to: propose a framework for measuring marketing effectiveness...
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Strategic planning.
By Moutinho, L.
1999 (H ISBN 9780851992822)
The components of a strategic plan for tourism firms are described. Decisions regarding the type of business the firm desires to be in, the segments o...
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Strategic quality management.
By Maylor, H.
1999 (H ISBN 9780851992822)
The factors which contribute to a satisfactory tourism service encountered are discussed. The chapter is divided into three chapters. The first consid...
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Operations management.
By Southern, G.
1999 (H ISBN 9780851992822)
A systems view of a tour operating company is described, where the subsystems representing resource provision, customer care and coordination are iden...
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Financial management in tourism.
By Bridge, J. Moutinho, L.
1999 (H ISBN 9780851992822)
The need to engage in strategic planning and capital budgeting to ensure that an appropriate level of capacity in the tourist industry is identified. ...
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Human resource issues in travel and tourism.
By Nickson, D.
1999 (H ISBN 9780851992822)
Key human resource issues confronting the tourist industry are described. First, a review of the problems which lead some commentators to characterise...
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Segmentation, targeting, positioning and strategic marketing.
By Moutinho, L.
1999 (H ISBN 9780851992822)
An overview is presented of the current status of marketing in the tourist industry. Issues discussed include: narket segmentation; targetting; the ri...
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