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Ebooks on agriculture and the applied life sciences from CAB International
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The book examines the different aspects of events management. It is divided into three parts. The first part provides an introductory outline of the historical developments and current state of the industry, while also taking into account wider political and cultural issues. The second part of the...
This chapter explores the financial challenges of managing and delivering events and considers the ways in which events are funded. Topics around sponsorship will be discussed as fundraising tools, and the different models needed for financing public, private and third sector events will be...
This chapter introduces key theories and ideas surrounding the design, development, delivery and analysis of events. The chapter provides definitions of key terms, explains underpinning models and illustrates the range and scope of the events industry. Through the use of short case studies the...