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Ebooks on agriculture and the applied life sciences from CAB International
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This chapter reviews the role mass media play in funding the Olympic Games and in bringing them to the world. It highlights the history of Olympic television coverage and the emergence of new media such as the internet. The chapter addresses the issue of the extent to which the role of the mass...
This chapter considers the economic and financial dimensions of the Olympic Games. First, the question of 'political economy' is addressed - in particular the questions that increased funding, commercialization, sponsorship and professionalization raise about the role of the Games in the wider...