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Ebooks on agriculture and the applied life sciences from CAB International
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This book presents individuals who have made an important contribution to tourism. Most are entrepreneurs in the classic sense, but others are individuals who have had unintentional subsequent effects on tourism through their actions. The book is arranged in four parts: (i) giants of hospitality...
This book aims to enhance theoretical and practical understanding of quality management in tourism and hospitality. Part I (chapters 1-5) deals with the core issue of managing customer satisfaction. Part II (chapters 6-8) focuses on structural issues, particularly competition and collaboration,...
This book analyses the nature and quality of service experiences for the tourism and hospitality industry's clients, its staff and others affected by its operations. It draws together several approaches for the study of tourist satisfaction, equating this with quality in tourism and hospitality...
This book with 12 chapters primarily aims to advance the study of family business within tourism and hospitality. Chapter 1 (introduction) addresses the questions of why study the family business, and its exact nature. In Chapter 2, family business is recognized as a distinct form of...
This book focuses on consumer behaviour in the context of tourism, hospitality and leisure. It comprises of 8 parts that discuss: attitudes, emotions and information processing; motivation and learning; consumption systems; decision and choice; experience and satisfaction; market segmentation;...
This book provides a detailed description of different performance measurement methods in the context of the tourism and hospitality industry. Chapter 1 serves as an introduction to the principal concept of benchmarking and why it became so popular within the industry. Chapter 2 consists of a...
This volume focuses on consumer decision making for evaluating choice alternatives in tourism, leisure, and hospitality operations. It deals with research and methodological problems such as coping with nonlinear utility functions, capturing highly emotional product attributes, incorporating...