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CABI Book Chapter

Events management.

Description

The book examines the different aspects of events management. It is divided into three parts. The first part provides an introductory outline of the historical developments and current state of the industry, while also taking into account wider political and cultural issues. The second part of the book concentrates on practical operations management, including planning, project management, marketi...

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Chapter 4 (Page no: 46)

Funding, sponsorship and financial management.

This chapter explores the financial challenges of managing and delivering events and considers the ways in which events are funded. Topics around sponsorship will be discussed as fundraising tools, and the different models needed for financing public, private and third sector events will be analysed.

Other chapters from this book

Introduction	Events management: an introduction. Author(s): Robinson, P. Dickson, G. Wale, D.
Chapter: 1 (Page no: 1)	Culture and the event experience. Author(s): Povey, G. Wyk, J. A. van
Chapter: 2 (Page no: 19)	Developing the event concept. Author(s): Booth, A.
Chapter: 3 (Page no: 32)	Event networks and supply chains. Author(s): Dickson, G.
Chapter: 5 (Page no: 72)	Delivering live events. Author(s): Oriade, A. Robinson, P. Gelder, S.
Chapter: 6 (Page no: 113)	Successful staffing of events. Author(s): Heitmann, S. Roberts, C.
Chapter: 7 (Page no: 137)	Marketing events. Author(s): Wale, D. Ridal, A.
Chapter: 8 (Page no: 164)	Managing a quality event experience. Author(s): Oriade, A.
Chapter: 9 (Page no: 181)	Sustainability and events management. Author(s): Heitmann, S. Dávid, L.
Chapter: 10 (Page no: 201)	Business planning and strategy. Author(s): Tassiopoulos, D. Dale, C.
Chapter: 11 (Page no: 225)	Event legacy. Author(s): Dickson, G.
Chapter: 12 (Page no: 238)	Closing remarks: the future of events. Author(s): Wale, D. Robinson, P. Dickson, G.