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Giants of Tourism

Giants of Tourism

Edited by R Butler, Professor of International Tourism, Strathclyde University, Glasgow, UK, R Russell, Associate Professor, RMIT University, Australia

July 2010 / Hardback / 312 Pages / 9781845936525 £75.00 / €100.00 / $145.00
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Main Description

The development of tourism and its associated elements owes much to the efforts of individuals. Many of them left imprints on tourism, through their innovations, promotion or insight, that have continued long after they have departed the scene. This volume consists of essays by experts in their fields on individuals who have influenced tourism over many hundreds of years of travel: development of destinations, services and accommodation, creation of transportation links and attractions, tourist behaviour, innovations in the era of large scale tourism and establishment of future trends.


Researchers and students in tourism and related subjects.

Part I: Giants of Hospitality

1 Historical Giants: Forefathers of Modern Hospitality and Tourism

2 The Master of Ceremonies: Beau Nash and the Rise of Bath, 1700-1750

3 Sir William Edward Heygate Colbourne (Billy) Butlin, 1899-1980

4 Conrad 'Connie' Nicholson Hilton,1887-1979: the Consummate Hotelier

5 The DeHaan Family and RCI: the Development of the Timeshare Industry

Part II: Giants of Travel

6 Thomas Cook: Image and Reality

7 Baedeker: the Perceived 'Inventor' of the Formal Guidebook - a Bible for Travellers in the 19th Century

8 Freddie Laker: First Giant of Low-cost Air Travel

9 Sir Stelios: the Easy-going Entrepreneur

10 Richard Branson: 'Screw It, Let's Do It'

Part III: Giants of Activities

11 Walt Disney's World of Entertainment Attractions

12 Stanley Ho Hung-sun: the 'King of Gambling'

13 Kerry Packer: World Series Cricket (WSC) and the (R)Evolution of Modern Sports-related Tourism

14 AJ Hackett - a Giant of Tourism

Part IV: Giants of Development

15 A.P. Cockburn: Canadian Transportation and Resort Pioneer

16 John Muir: Pioneer of Nature Preservation

17 Keith Williams: Chaos Maker on the Gold Coast

18 And Standing in the Shadows of these Giants - or Maybe on their Shoulders?

19 Conclusions

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Butler was educated at Nottingham University and the University of Glasgow (PhD Geography 1973), and spent thirty years at the University of Western Ontario in Canada as Professor and Chairman of the Department of Geography, and then the University of Surrey, where he was Professor of Tourism from 1997 to 2005. He is currently Emeritus Professor of International Tourism in the Strathclyde Business School, University of Strathclyde, Glasgow. He has published a large number of journal articles, fourteen books on tourism and many chapters in other books. His fields of interest are the development process of tourist destinations the impacts of tourism, carrying capacity and sustainability, and tourism in remote areas and islands.

Russell is a Principal Research Fellow in Entrepreneurship and Innovation at RMIT University, Australia. Roslyn completed her PhD at Griffith University, Australia, in 2000 and lectured in entrepreneurship in tourism at La Trobe University. Roslyn's research explored the role of individuals in tourism development using a framework of chaos and complexity theories. Roslyn has published many chapters, journal articles and conducts a wide range of research projects for industry and government bodies.