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Improving lives by solving problems in agriculture and the environment...

Strategic Management in Tourism

Strategic Management in Tourism

CABI Tourism Texts

Edited by L Moutinho, Editor, Journal of Modelling in Management (JM2), University of Glasgow, UK

March 2011 / Paperback / 328 Pages / 9781845935887 £39.95 / €55.00 / $75.00
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Main Description

Fully updated with new chapters linking strategic thinking and action in the management of tourism, this comprehensive textbook provides an analytical evaluation of the most important global trends in tourism and analysis of the impact of crucial environmental issues and their implications and the major factors affecting international tourism management. Following a successful first edition that is now a mainstream textbook in tourism courses, the book also covers marketing strategy, functional management and strategic planning in order to provide an integrated synthesis that will benefit students in their future careers, and also be useful to professionals working in the tourism sector.


Readership

Students and researchers in tourism and related subjects.

Part 1: Tourism Environment, Economic Development, Forecasting and Trends

1. The New Business Environment and Trends in Tourism

2. Futurecast Applied to Tourism

3. The Travel and Tourism Competitiveness Index as a Tool for Economic Development and Poverty Reduction

4. Fuzzy Time Series Forecasting

Part 2: Integrated Management in Tourism

5. Consumer Behaviour in Tourism

6. Strategic Innovation in Tourism Business

7. The Transformation of Distribution Channels

8. Human empowerment, Management and Tourism

9. Operations Management in Tourism

10. Financial Management in Tourism

11. Financial Impact of Tourism Marketing

Part 3: Strategic Vision and Management in Tourism

12. Strategic Planning and Performance Management

13. eTourism Strategy

14. Process-based Management in Tourism

15. International Strategies in Tourism

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