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Improving lives by solving problems in agriculture and the environment...

River Tourism

River Tourism

By B Prideaux, Professor of Marketing and Tourism Management, James Cook University, Australia, M Cooper, Vice President, Ritsumeikan Asia Pacific University, Beppu, Japan

February 2009 / Hardback / 288 Pages / 9781845934682 £70.00 / €90.00 / $135.00
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Main Description

Rivers constitute a major tourism resource, providing spectacular settings, recreation facilities, a means of transport, a sense of heritage and adventure, and links with the environment and natural world. River tourism accounts for a significant proportion of the world’s tourism consumption, with activities such as Nile cruises and rafting holidays making it an economically important area of tourism demanding in-depth analysis. This book explores river tourism from a range of perspectives including uses, heritage, management, environmental concerns, and marketing


Researchers and students of leisure and tourism.

1. Introducing River Tourism: Physical, Ecological and Human Aspects

2. River Tourism in the South Asian Subcontinent

3. River-Based Tourism in the United States: Tourism and Recreation on the Colorado and Mississippi Rivers

4. The Mekong: Developing a New Tourism Region

5. River Tourism: Sailing the Nile

6. European Waterways as a Source of Leisure and Recreation

7. The Yangzi River Tourism Zone

8. Fishing the Big Rivers’ in Australia’s Northern Territory: Market diversification for the Daly River

9. The Amazon: A River Tourism Frontier

10. River Heritage - The Murray Darling River

11. Whitewater Tourism

12. Basin-Based Governance for Integrated Water Resources Management: Prospects and Challenges

13. Sustainable Water Resources and Water Security

14. ‘The River City'? Conflicts in the Development of a Tourism Destination Brand for Brisbane

15. Conclusions and Challenges

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